Research Domains
We pursue research in the following domains:
1. Business sustainability and ethics
- Embedding sustainability into the core strategies
- Clarifying requirements and examples of truly sustainable products and services
- Developing tools, solutions and measurements to make business sustainable
2. Entrepreneurship and strategic thinking
- Developing entrepreneurial approaches to strategic development (e.g. blue ocean strategies)
- Organizing objectives, resources and decision-making effectively and sustainably
- Improving approaches to ensure effective implementation of ideas and goals
3. Leadership and management effectiveness
- New approaches to develop reflective and courageous leaders (e.g. coaching)
- Developing new solutions for managerial, personal and operational effectiveness
- Exploring effective ways for team and communication effectiveness
4. Alternative business models and new ideas
- Integrating business profitability with sustainability
- New models to ensure effective corporate governance
- Applying emerging ideas (e.g. brand aesthetics, understanding customer satisfaction)
5. Higher business education
- Explore new ways to create powerful and safe learning environments
- Clarify requirements for business schools to prepare future leaders
- Explore and integrate new ideas and concepts to address and deal with future challenges