Business School Professor and Doctoral Supervisor
Nationality: French
Professional Career & Mini Bio
Dr. Albert holds a PhD in Marketing from the University of Grenoble, France. He is an Affiliate Professor at the School of Management, University of Sherbrooke (Canada). Previously, he was a Professor at Kedge Business School (France), a Visiting Lecturer at Remnin University (China), and a Visiting Scholar at both Rollins College (USA) and Ivey Business School (Canada).
He is particularly passionate about consumers relationships with brands (product, service, artificial intelligence, celebrity, etc). In this domain, he has been interested in 1) affective relationships between brands and consumers (e.g.: love, passion, attachment), 2) consumers’ relationships with human brands (celebrities, youtubers, instagramers, etc.), 3) synthesizing and analyzing the brand relationships literature to generate discussion about how to advance in the domain, 4) ethical/sustainable practices from both consumers and brands.
His work has been published in journal such as Journal of Consumer Research, Journal of Business Ethics, Journal of Business Research, Journal of the Association for Consumer Research, Journal of Brand Management, Recherche & Applications in Marketing (French leading marketing journal), etc. He also serves as ad-hoc reviewers for different journals (Journal of Business Research, European Journal of Marketing, Journal of Advertising, Journal of Brand Management, Journal of Consumer Marketing , …).
Favorite Research Topics
- Consumers’ affective relationships with brands
- The role of affect and emotions in digital marketing
- How consumers relate to and are influenced by human brands
- The role of affect and emotions in sustainable/ethical marketing
