BSL Academic Research Updates

Abstract

Het midden- en kleinbedrijf (mkb) vormt de ruggengraat van de economie, maar veel mkb-ondernemingen kampen met uitdagingen op het gebied van de verkoopactiviteiten. Promotieonderzoek van Maurik de Groot wijst uit dat de rol van de ondernemer als verkoper cruciaal is voor de levensvatbaarheid van kleine en middelgrote bedrijven.

Abstract

The rapid rise of the entrepreneurship and start-up ecosystem since the early 2000s led to the development of various start-up development organizations (SDOs) designed to assist founders at various stages. With a growing number of SDO options and limited resources and time, founders may have difficulty selecting an appropriate SDO with which to engage. Similarly, the complex nature of this space makes it difficult for investors to assess the role of SDOs concerning start-up risk factors and odds of success. Both science and practice have yet to identify factors of SDOs that contribute to their performance. Two issues that serve as barriers to identifying success factors are that scientific studies are limited and terminology is inconsistent. Therefore, it remains unclear whether engagement with an SDO increases start-ups’ success and, in turn, a positive return on investment to the investor. This chapter contributes to the literature by identifying differentiating features of SDOs and outlining current evaluation and comparison methods. The chapter concludes with future research topics that will further our understanding of factors critical to SDO performance.

Abstract

This study explores the expanding phenomenon of unique venues in multicultural spaces as locations for business events, focusing on a grounded theory approach to identify factors and strategies that enhance the competitiveness of unique venues within these spaces. 23 venue managers related to the unique venue businesses in South Korean multicultural spaces were interviewed, and the collected interview results were analyzed. The analysis revealed that multicultural spaces are engaging in unique venue businesses for brand promotion and creating new revenue opportunities. Additionally, they employ interaction strategies based on their intrinsic competitiveness to enhance cometitiveness among various companies. This study, based on grounded theory in South Korea, shows limitations in generalization, and future research should verify the models derived from this study through global venue perspectives and actual case studies. Meanwhile, excellent managerial capabilities of venues can strengthen professional services, the uniqueness of local and natural environments can contribute to the development of package products utilizing external environmental resources, and the excellence of internal resources can lead to the development of customer experience programs using these resources, thereby further enhancing competitiveness. As a result, it provides mplications that marketing capabilities are improved and regional networks are expanded, ultimately leading to increased business events.

Link to Journal of Creativity and Innovation.