BIW in Social Media Projects Sales
Organized by BSL BBA Students Carla P., Ulysses B., and Leonardo T.
Day 1
The Winter BIW 2025 kicked out with excitement, insight, and inspiration, laying the groundwork for a transformative week of cooperation, innovation, and student-led projects. Here’s a closer look at the highlights from Day 1:
Keynote Presentation by Ms. C. Ferrer-Aza on Advertising Psychology
The intellectual highlight of the day was Ms. C. Ferrer-Aza’s fascinating keynote on the “Intersection of Psychology, Advertising, and Social Media.” Her presentation provided a thorough examination of how psychological theories and physiological processes might guide and improve advertising techniques.
Key takeaways from the session:
The Importance of Attention Span: Ms. Ferrer-Aza underscored the fleeting nature of attention in the digital era, where most users swipe through content within seconds. She emphasized the need for advertisers to craft compelling and concise messages that captivate audiences instantly.
Reaching Different Generations: Her presentation highlighted generational differences in media consumption, offering strategies for tailoring advertising approaches to resonate with diverse demographics effectively.
BBA & MIB students at Business School Lausanne, alongside students from Sports Management School Lausanne, will immerse themselves in Business Innovation Week—an exciting, student-led learning experience that addresses the challenges of social media and its influence in business success.
BIW Live Updates
Stay tuned for more updates as we continue to explore innovation and collaboration during this exciting week!