Category: Blog

at Business School Lausanne

Dr. Bourqui and Dr. Claivaz recently published a seminal article putting BSL’s current approach to Higher Education for Sustainable Development in perspective.

The rapid advancement of artificial intelligence (AI) is transforming industries and reshaping the future of work.

Data analysis is an essential skill in today’s data-driven world, playing a crucial role across industries such as finance, business, research, and journalism.

In today’s economy, startups are seen as the engines of innovation and economic growth. They embody unconventional thinking, creativity, and the pursuit of scalable business models.

How to transition from an innovative idea to its practical implementation and customer adoption? An interview with Beat Fahrni

“Mental availability” is the measure of the strength of a brand in the mind of the consumers. It is a different measure from the ‘brand image’, psychologically subtler, but more powerful.

“EVP” is one of the most misunderstood concepts in modern business. EVP should be the answer to the question “why would anyone like to work here?”

Dominique Bourqui has been an entrepreneur since her youth. She answered a few questions about the relevance of MBA (Master of Business Administration) degrees

It was on 22 June 2024 that an article entitled ‘Nous ne sommes pas condamnés à choisir entre bonheur et écologie’ (‘We are not condemned to choose between happiness and ecology’) published in Le Temps caught my attention.